Tuesday, February 20, 2007

MOVO takes the NBA mobile

Movo Mobile hits Vegas: Sarasota-based Movo Mobile, which was acquired in October by Naples-based Neighborhood America, handled Adidas’ mobile advertising campaign at this years NBA All-Star Weekend event in Las Vegas, Nev. Adidas’ ads were placed on more than 200 digital billboards throughout the city and subscribers were able to register through their cell phones to get ringtones, wallpapers, promotions and NBA venue information from the Movo. To see how it in action text "vegas" to 234327 or check out http://www.movomobile.com/.

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