MOVO takes the NBA mobile

Movo Mobile hits Vegas: Sarasota-based Movo Mobile, which was acquired in October by Naples-based Neighborhood America, handled Adidas’ mobile advertising campaign at this years NBA All-Star Weekend event in Las Vegas, Nev. Adidas’ ads were placed on more than 200 digital billboards throughout the city and subscribers were able to register through their cell phones to get ringtones, wallpapers, promotions and NBA venue information from the Movo. To see how it in action text "vegas" to 234327 or check out http://www.movomobile.com/.

Software is Dead. Long live the Web

Yes, its official - Software is dead (albeit dying a slow death) - but still dead. The shift from "double-clicking on an install CD" to loading up a web page has crossed over from simply a techno-shift to a economic-shift. What does the mean? It means there is no turning back. Let me explain.

A few years ago, you could see the rise of Software-as-a-Service (SaaS) as a new way to deliver high-powered applications over the web... but it lacked a lot of the "must-haves" a typical IT guy would want - whether its the "I like the GUI to be quick and responsive" type of IT guy, or the "I don't trust the security on the web" type of IT Guy - there was always apprehension in making a full transition to SaaS over your Classic .EXE.

But guess what. Nobody cares what the IT guy wants anymore... in the 90's budgets were high, and the IT guys were pumped-up superstars - cutting costs, improving operations and streamlining business - but now - the promises of yesteryear are looking bleak - and IT didn't deliver on the $150,000 Siebel install, and the $1.5M SAP Install, and the $500,000 Reporting software. Now business is business and IT is a service - which means no more big checks.

So what does this mean? It means there is an economic shift. "Pay-as-you-go" has become the mantra - and "License" is a four-letter word.

Risk is not an option. Companies don't want to pay up front, for a 2 year implementation, hoping the software works. Also, if your a startup - forget it. Nobody buys from a startup anymore. But I think the most important factor in the past few years has been the fact the "cycle of innovation" has grown shorter then the "budget cycle". Let me dive into this nugget. Essentially, 10 years ago - software vendors (especially startups) where innovating quickly and the big guys were having trouble keeping up. And due to the urgency to be competitive in the Information Age - the buy cycle for new technology was short. So - basically, only startups could keep up with demand, and building new/cool stuff. Well now, with the conservative nature of the economy, the "hype" sold by IT coming to light, and the budget cycle becoming longer (3 months to 3 years) - now the big guys don't have to innovate as quickly - because nobody buys new technology anymore - they want to see it baked. So it is nearly impossible for a startup to compete - because even though they have something unique - its not marketable. And by the time it is marketable - everyone has it.

This is why SaaS has won. Companies can implement "new" technologies with very little risk, because there is no heavy upfront license fee - they can pay-as-they-go.

So is this a bold prediction? Probably not. So what is my point? Don't invest in EXE companies. Long live .COM.