Startup Florida launched a new venture - ThisWeekIn.TV.
The company focuses on bringing targeted advertising to tourists through the televisions located in hotel rooms.
Leveraging Internet-enabled Digital Sign technology, ThisWeekIn.TV is a dedicated channel for tourists to view upcoming events, travel information, information on the local community and of course advertising.
The power of the medium, is that for the first time is connects real-time content from the Internet (e.g. RSS feeds from local event websites, videos from online video sources like Youtube) and the traditional outlet of Television sets in hotel rooms across the community.
The dynamic of real-time content coming from an unlimited source (Internet) has great potential, and we expect to see a lot more innovation coming in this area.
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