ECommerceTimes.com publised an article on Yokel.com
http://www.macnewsworld.com/story/50392.html
"E-commerce has been going for 10 years plus now and what's interesting is that still 97 percent of stuff gets bought off-line," co-founder and CEO Scott Randall said. "People want to research it online, but they want to go to the store, see it, touch it and feel it before they buy it in a lot of cases."
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